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Click the highlighted blanks to reveal key definitions and ideas related to demand in IGCSE Economics.
1Meaning of Demand
Demand is the willingness and the ability to
________buy
a product.
Individual demand refers to the amount of a product an
________individual
is willing and able to buy.
Market demand refers to the
________total
demand for a product at different prices.
Aggregation means the
________addition
of individual components to obtain a total amount.
2Individual Demand vs Market Demand
Individual demand is the
________quantity
of goods demanded by a household at a given price and time.
Example: The quantity of oil purchased by
________an individual
household represents individual demand.
Market demand is the
________sum
of all individual demands for a product.
If individual demands are 10kg, 5kg, 20kg, 2kg, 13kg, 20kg, 10kg, 12kg, 6kg and 2kg, the market demand equals
________100 kg
.
3Demand Curve
A demand curve is a
________graph
showing the relationship between price and quantity demanded.
The price of a commodity is shown on the
________y-axis
.
Quantity demanded is shown on the
________x-axis
.
A curve showing demand for one consumer is called the
________individual
demand curve.
A curve showing demand for all consumers is called the
________market
demand curve.
4Extension and Contraction in Demand
When price increases from $6 to $9, quantity demanded falls from
________500
to
________100
.
This situation is called
________contraction
in demand.
When price
________decreases
, quantity demanded increases.
This situation is called
________extension
in demand.
5Factors Increasing Demand
With a rise in income, people have greater
________purchasing
power.
Goods whose demand increases with income are called
________normal
goods.
Goods whose demand decreases with income are called
________inferior
goods.
Demand may increase due to greater availability of
________credit
.
Demand may also increase due to advertising and growth in
________population
.
Another factor is a change in consumer
________tastes
and preferences.
6Normal and Inferior Goods
Normal goods are goods whose demand
________increases
when income rises.
There is a
________direct
relationship between income and demand for normal goods.
Inferior goods are goods whose demand
________decreases
when income rises.
There is an
________inverse
relationship between income and demand for inferior goods.
7Substitute and Complement Goods
Substitute goods are goods used
________in place of
another good.
If the price of a good rises, demand for
________substitute
goods increases.
Complement goods are goods that are
________used
together.
If the price of a good rises, demand for
________complement
goods falls.
You need to know:
(a) Demand means willingness and ability to buy a product.
(b) Market demand is the sum of all individual demands.
(c) Demand curves show the relationship between price and quantity demanded.
(d) Demand can extend or contract when price changes.
(e) Factors affecting demand include income, credit, advertising, population and consumer tastes.
(f) Goods can be classified as normal, inferior, substitute or complement goods.
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In 2010, floods caused severe damage to wheat production. How would this be shown on a market demand and supply diagram for wheat? [0455/12/O/N/12 -q7]- Answer B
Option
Supply Curve
Demand Curve
A
No Change
Shift to the Right
B
Shift to the Left
No Change
C
Shift to the Left
Shift to the Left
D
Shift to the Right
Shift to the Left
In 2018 the UK government introduced a tax on the production of sugary drinks. How would this affect the market for sugary drinks as shown on a demand and supply diagram? [0455_m20_qp_12-Q6]-Answer A
Option
Demand Curve for Sugary Drinks
Supply Curve of Sugary Drinks
A
Contraction in Demand
Shift to the Left
B
Extension in Demand
Shift to the Right
C
Shift to the Left
Contraction in Supply
D
Shift to the Right
Extension in Supply
Exam Tips
Understand the Demand Curve: Be able to explain how changes in price lead to movements along the demand curve, and how non-price factors shift the demand curve.
Use Real-World Examples: When explaining shifts in demand, provide examples such as how a rise in income can increase demand for luxury goods.
Identify Conditions of Demand: Be prepared to discuss how changes in income, preferences, and related goods impact demand.
Link Market and Individual Demand: Understand how market demand is the aggregation of individual demands, and explain the relationship between them.
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